Whitaker Marketing Group Services

Types of Auctions We Offer


The word absolute is defined as being “free from restriction or limitation.” Absolute auction events are auctions when the product sells to the highest bidder regardless of price.  Our firm has witnessed that absolute auctions increase your auction attendance and interest by at least 50% and increase your overall return by at least 25%.


These are auction events in which the seller and auction firm mutually agree that the product will not sell unless and until an undisclosed reserve price is met or realized.  Quite simply, if the auction price does not meet or exceed the reserve price, the property does not sell.


These are auction events that are held on site or at a neutral location, and are conducted by the auctioneer “calling the bid” in a traditional auction chant style.


These are auctions that are totally conducted and transacted through 100% online bidding via the internet.  Typically, these are timed events where the buyer has a certain number of days or hours to competitively bid on property with a designated close time.


These are auctions where the seller and buyer can conceivably get the best of both worlds.  These auctions combine the “live outcry” method and the “online” auction method.  Buyers can choose either to show up at the auction and bid to the auctioneer “live on the lawn” or bid live real time online via the internet.  Our firm conducts these type of auctions at most of our events.

Fund Raising/Benefit Auctions

We have successfully raised millions of dollars for many  non-profit and for-profit organizations, institutions, schools, and businesses. It is our commitment that our team of champion auctioneers and world class bid assistants will bring more money to your event than you have ever realized. In short, our services will never cost your organization money, we will only make your organization money. In addition to auction services, we also can negotiate to be available for pre and post auction consultation via in person meetings, conference calls or webinars.

Broker Referral Programs

For many years Whitaker Marketing Group has worked in partnership with real estate brokers and sales people.  Every year we gladly pay hundreds of thousands of dollars to Realtors who refer listings to us or who pre-register eventual buyers.

We pay 20% of our commission to any Realtor who pre-registers and represents their client as the successful buyer.  There are strict rules and guidelines that must be followed, so please read the Broker Participation Form carefully before you fill it out.

The most lucrative service that we provide for Realtors is the referral program.  The Realtor maintains total ownership of the listing, and simply brings us in as their partner to meet the client’s goals.  Our firm takes control of the marketing juggernaut all the while keeping your name and logo front and center with ours.  The many Realtors that we have worked with over the years walk away happy and thankful, and we would love to add your name to that list!!